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While opening your own law firm may have been a lifelong dream, it will be hard to sustain the business if you do not know proper marketing tactics to gain work. If you’re wondering how to grow your law firm, read below for some practical ways to do so. 

Hire an SEO Expert

If you’re looking for an organic way to reach new clients, you may want to consider hiring an SEO (Search Engine Optimization) expert who can help set you up for success. As you aim to target specific demographics and website traffic, SEO will be pivotal in ranking your firm higher on Google. Prior to working with an expert, it is crucial to narrow down the services you offer and what your ideal client looks like. By doing this, you’ll have a much higher chance of generating organic traffic and leads who found you online. 

Use Technology

In today’s day and age, it is more important than ever to realize the immense impacts technology can have on your law firm. Don’t underestimate the impact that social media can have on generating leads and marketing your services. Nowadays, even the most respected firms are utilizing social media trends in order to attract new clients. This is a great way to market to a younger demographic who may need to utilize the services you offer. Additionally, implementing technologies meant to help with internal practices like onboarding can help scale your business and make you more productive.

Sponsor Events

Sponsoring events is a great way to get your firm’s name out there, especially to the desired target market. Try to do some market research and find out what types of events your target market might be attending and why your donation could benefit you in the long run. By taking an active stance in the community, you will build trusted connections with individuals who may need to use your firm’s services one day. Brand recognition is a large part of what it takes to grow your law firm, especially as those individuals will feel more inclined to spread the word about your firm to others.

Ultimately, growing your law firm is a skill that is necessary for long-term success. However, even if you have no marketing experience, it is still possible to generate new leads out of thin air. All it takes is a bit of commitment and patience in the beginning stages.